Among many Japanese sweets, the original one of Asakusa, Tokyo is “Awazenzai” from “Umezomo Asakusa head office”. It has a history as sweets shop about 160 years and been loved at Asakusa downtown. You can enjoy awazenzai, colorful anmitu, shiruko and chasoba, the Asakusa sweets. It is suitable Japanese cafe for “a break” for Asakusa sightseeing.

Other popular sweets/cafe in Asakusa is introduced at “9 selections of cafe in Asakusa to eat excellent Japanese sweets”!

Umezono Asakusa head office

Umezono Asakusa head office


Umezono Asakusa head office


Behind Senso temple, the souvenir shops street, nakamise street, there is “Umezomo Asakusa head office”. Foundation was in 1854 and it has been loved by the visitors of Senso temple from Edo times. About for 160 years, it has been the representative historical sweets shop in Asakusa, downtown.

Umezono started from Asakusa’s tea shop. It has history and the “original awazenzai”, Japanese sweets was been succeeded from the first generation.  The interior has relaxing atmosphere of Showa Japanese cafe and crowded with local people and tourists.

Umezono Asakusa head office3


What is surprising for tourists from abroad when visiting first time is “food voucher system”

Decide what to order from the samples outside the shop, buy the menu ticket at first and hand it over to the staff who serves you tea to the table.    When ordering, you can enjoy a part of Japanese culture.

Apart from Asakusa’s busyness, you can enjoy relaxing Japanese interior shop view with small garden.

Traditional “awazenzai”

Traditional “awazenzai”


“Awazenzai” is the history of umezono itself.  In old days, it made fashionable Edo people enjoy and currently, loved as representative Japanese sweets of Asakusa sightseeing.

It has bitter taste of chestnuts a little, rice cake and smooth sweet bean. This simple taste is good for your tired body of sightseeing.

”Inaka shiruko” loved by literary  master

”Inaka shiruko” loved by literary master


There is an essay “shiruko” written by Runosuke Akutagawa. It picks up “inaka shiruko” of umezono. It has smooth soup and big size not too sweet beans and easy to eat. You can also try colorful cute anmitu.

Overview of “umezono Asakusa head office”

・representative menu

Awazenzai, anmitu, oshiruko, mamekan




first or second Wednesday/ forth Wednesday (updated at official HP)


・address  1-31-12, Asakusa, Taito-ku, Tokyo

・tel 03-3841-7580

・access (metro / bus)

2 minutes walk from Metro ginza line, tobu line, “Asakusa station”

5 minutes walk from toei Asakusa line “Asakusa station” exit A4

・acceess from Haneda/ Narita airport, Tokyo station

From Haneda airport. Keikyu airport line express (to inba nihon idai ), “seagakuji” station . Change to toei Asakusa line (to inba nihon idai) and get off at “Asakusa” station. About 40 minutes.

From Narita airport. Take skyline 38 (to keisei ueno). At keisei ueno, change to Tokyo metro ginza line (to Asakusa) and get off at “Asakusa station”. About 60 minutes.

From Tokyo station. Take joban line express to Narita. From “ueno” station, change to ginza line to Asakusa and get off at “Asakusa” station. About 15 minutes from Asakusa station.

About 40 minutes from Haneda airport/ about 60 minutes from Narita airport/ about 15 minutes from Tokyo station

・official site URL